What is Digital Marketing?
Digital marketing is a broad concept. It includes all forms of marketing for which a digital channel is used. From promotional messages via SMS, websites, online marketing , banners, advertisements on social media, TV and billboards; they are all forms of digital marketing. Online marketing usually gains popularity.
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The difference between digital and online marketing
Digital marketing and online marketing are frequently heard terms in this digital age, in which we are online most of the day and are ‘on’. But there is a difference between these two concepts. Digital marketing includes all forms of marketing that use a digital channel. Online marketing (or internet marketing) is just one part of this. The internet offers endless possibilities to reach the target group, which makes this form of digital marketing very popular.
Goals of digital marketing
Digital marketing is used to achieve multiple objectives. There are various forms of digital marketing that, individually or collectively, directly or indirectly, contribute to achieving the following:
- Increasing brand awareness and strengthening brand identity
- Attracting new customers and optimizing customer retention
- Offering a unique customer experience and building a loyal community
Examples of digital marketing
Digital marketing offers enormous possibilities. And with the technology that continues to develop rapidly, more and more possibilities are being added. Digital marketing includes:
- TV commercial
- Report SMS/ app
- Push notifications
- App ads
- Billboards
- Online marketing
Online marketing examples
Online marketing offers an infinite number of marketing channels, tools and forms, including:
Search Engine Optimization (SEO)
Search engine optimization improves the findability of the website, with the aim of generating more website visitors . This is often done with optimized blogs, articles and landing pages. In addition, there are quite a few technical issues that influence findability. Also with link building we work on a better position in search engines.
Social media
Social media brings a brand to the attention and builds a loyal community. The goal is to generate more leads and attract potential customers to a sales channel, such as a website or landing page. Examples of social media are:
- Snapchat
Content marketing
Content marketing often goes hand in hand with search engine optimization and social media marketing. Valuable content is created for the target group, with which a website, product, service or brand can be brought to the attention at the same time. More awareness is created and more traffic to the website is generated. By optimizing the content for search engines, it is found earlier by the target group. The content is also brought to the attention via social media. Content marketing includes:
- Blog posts and articles
- eBooks eon whitepapers
- Infographics eon online brochures
Pay-per-click (PPC)
With PPC, visitors are directed to a certain website via advertisements, as the name suggests, payment per ‘click’ is made. The profitability of this form of advertising can be very high, because you pay per generated visitor – and therefore potential customer. The most popular PPC channels are:
- Google Ad(Word)s (SEA)
- Facebookadvertenties
- Sponsored Posts on LinkedIn
E-mail marketing
Email marketing communicates with leads on a personal level. Valuable content is brought to the attention and the target group is encouraged to take action with special promotions, discounts and events. Examples of email marketing are:
- Blog and newsletter subscriptions
- Follow-up emails to leads generated with downloads
- Welcome emails to customers
- Promotions and Loyalty Programs
- Emails for customer/lead nurturing
Marketing automation
Marketing automation uses software that automates various marketing matters ; such as structuring, organizing and analyzing data, content, actions and tasks. Marketing automation is used, for example, for:
- Sending newsletters and email
- Scheduling social media posts
- Lead nurturing and qualification
- Campaign tracking and statistics
The benefits of digital marketing
Inbound marketing
Digital marketing makes inbound marketing a fact. Inbound marketing means that certain ‘funnels’ can be created that generate leads and convert them into paying customers. This is done by optimally aligning the above channels, tools and forms, with which this process generates leads automatically and permanently.
Segmentation and targeting
The target group is segmented and targeted through various channels (cross-media). The repeated exposure to a marketing message or brand makes it extra powerful and makes it stick with the target audience. Also, no effort or budget is lost to people who do not fall directly within the target group.
Analytics and Insights
Digital channels usually offer the possibility to analyze traffic, reach and various results. This provides insight into effectiveness and allows the marketing strategy to be adjusted to improve results, ensuring maximum ROI. Digital marketing includes all forms of marketing that use a digital channel. Examples are: TV commercials, websites, online marketing, push messages and billboards. Online marketing (internet marketing) offers by far the most possibilities. Online marketing includes SEO, social media, content marketing, PPC advertisements, email marketing and marketing automation. Digital brings a number of major advantages over traditional marketing.
Pay-per-click (PPC)
With PPC, visitors are directed to a certain website via advertisements, as the name suggests, payment per ‘click’ is made. The profitability of this form of advertising can be very high, because you pay per generated visitor – and therefore potential customer. The most popular PPC channels are:
- Google Ad(Word)s (SEA)
- Facebookadvertenties
- Sponsored Posts on LinkedIn
E-mail marketing
Email marketing communicates with leads on a personal level. Valuable content is brought to the attention and the target group is encouraged to take action with special promotions, discounts and events. Examples of email marketing are:
- Blog and newsletter subscriptions
- Follow-up emails to leads generated with downloads
- Welcome emails to customers
- Promotions and Loyalty Programs
- Emails for customer/lead nurturing
Marketing automation
Marketing automation uses software that automates various marketing matters ; such as structuring, organizing and analyzing data, content, actions and tasks. Marketing automation is used, for example, for:
- Sending newsletters and email
- Scheduling social media posts
- Lead nurturing and qualification
- Campaign tracking and statistics
The benefits of digital marketing
Inbound marketing
Digital marketing makes inbound marketing a fact. Inbound marketing means that certain ‘funnels’ can be created that generate leads and convert them into paying customers. This is done by optimally aligning the above channels, tools and forms, with which this process generates leads automatically and penman
The difference between digital and online marketing
Digital marketing and online marketing are frequently heard terms in this digital age, in which we are online most of the day and are ‘on’. But there is a difference between these two concepts. Digital marketing includes all forms of marketing that use a digital channel. Online marketing (or internet marketing) is just one part of this. The internet offers endless possibilities to reach the target group, which makes this form of digital marketing very popular.