Despite the unique advantages of digital media, marketers have never had an easy job. But now, with almost 6 million startups entering the Internet market, talking to each other, leading the numbers has become very difficult these days. The fact is, with a cost-effective marketing channel literally at your fingertips, everyone is looking to digital media to grow their business. After all, the Internet is so deeply competitive that you have to be creative to stand out from the crowd. And that’s exactly what top companies do. I’m sharing 15 ideas for the next generation of great leaders that many have adopted before and come out with Sterling success
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1. Inspire People With Your Brand Story
Brand stories create an emotional connection with your audience. When you tell the story of your inspirational journey, your target market will begin to see you as the person behind a brand and not just a profit-making company. This is why a brand story is so effective. 77% of people buy products from companies they can relate to. Share brand values through narrative content.
Example For Inspiration—Wary Parker
The story of Wary Parker is the perfect example of how a brand connects with its future. Visual merchandising combined people’s motivations with their company’s values and created a straightforward brand story that resonated with their audience. Their story worked so well that within three weeks of their launch, Wary Parker received great recognition.
Carried
The story is very engaging and memorable.
2. Build A Brand Community
Brand communities are places where people can invest heavily in your products and services, sharing your content with like-minded people. It’s a nurturing style that fosters strong, unintended loyalty to your company. Some, like Starbucks, use their in-house rewards app to recruit their customers. Others build their own sponsored communities to gather their fans. If you dive deep into the community, you’ll find well-known brands hosting groups on popular social platforms as well. Build your social media community to get started.
Example For Inspiration—Lego
Lego has dominated the toy market for almost ninety years and still enjoys a large number of fans thanks to its customer-focused approach. The company has featured its products in movies, video games, and even partnered with Merlin Entertainments to build a Legoland theme park! But what makes LEGO such an inspiring example for the next generation of leaders is its online community. In 2008, Lego partnered with Cuco and started a website where fans could submit their ideas. The goal is to add the winner’s face to the product line. The event received a very high response, and the platform has been running smoothly ever since.
Carried
Customer focused companies are 60% more profitable than their competitors.
3. Share Customer Success Stories
The Today’s market is flooded with countless brands that it is sometimes difficult to distinguish the real from the fake. To judge the authenticity of a product, people look at past customer histories to make purchasing decisions. Success stories provide a tangible picture of your product and tell prospects how to solve their problems. 72% of shoppers consider testimonials and case studies before purchasing a product. Publish customer stories to put a stamp of approval on your brand.
Examples For Inspiration – Freshbooks
FreshBooks uses customer testimonial videos as review and educational content. Because the accounting firm’s target market is mostly small businesses, FreshBooks is committed to its owners and publishes their stories on YouTube to build trust.
Carried
Customer stories reassure your audience that your business is trustworthy.
4. Publish Video Tutorials
Video tutorials are a smart marketing tactic used by brands to promote their products. Just open any cooking video on YouTube right now and take a look. The chef, apart from the obvious, will suggest what to buy to complete the recipe. SaaS companies and technology tool providers rely on video tutorials to increase conversions. Take up Vlogging and publish style videos. Since 51% visit YouTube for information, it is the best source for generating leads.
Example For Inspiration—Innisfree
A few years ago, Innisfree was an unknown company with an unknown presence in the world. Nowadays, you’ll hardly find a woman who doesn’t know about it — according to the latest Korean beauty trends. Innis-free introduced the K-beauty course as the organic trend flourished. The skincare brand has shared ten nighttime steps for flawless skin, showcasing its products as the best solution. The videos quickly led to Innisfree’s popularity and expanded its reach.
Carried
Video tutorials are a passive marketing strategy to generate qualified leads.
5. Write A Personal Blog
Blogging may have started as a personal lifelog, but it has grown exponentially to become the most popular marketing channel for entrepreneurs. Because, unlike professional articles, blogs are a source of light entertainment and information. Common language makes people feel comfortable to enjoy them. In addition, the content is easily digestible and interesting to the reader, allowing entrepreneurs to educate their audience about their products in an engaging way. 75% of people read blogs regularly, and many like them for their content. Create your own blog and start writing about your products and services.
Example For Inspiration—Neil Patel
Neil Patel is an entrepreneur, entrepreneur and writer extraordinaire. He owns several digital brands and has a huge following on his blog. Neil is a classic example of how you can use your blog to generate leads. He offers consulting services and attracts prospects by sharing free digital marketing tips and tricks on his website.
Carried
Nurturing content drives general leads to your website.
6. Offer Free Demos Of Augmented Reality Apps
When it comes to free online trials, SaaS companies have a huge advantage over brick-and-mortar companies. But thanks to technology, you can offer online demos using augmented reality apps. Remember the Pokémon game that almost drove people crazy? That, in a nutshell, is augmented reality. AR adds computer-generated content to your photos in real time. By running the AR app, your prospects can decide if the product results are right for them. Get an app—if your budget allows—and use it for the show.
Video tutorials are a smart marketing tactic used by brands to promote their products. Just open any cooking video on YouTube right now and take a look. The chef, apart from the obvious, will suggest what to buy to complete the recipe. SaaS companies and technology tool providers rely on video tutorials to increase conversions. Take up Vlogging and publish style videos. Since 51% visit YouTube for information, it is the best source for generating leads.