Spring is finally here, and the automotive aftermarket is booming with it. Due mainly to do-it-yourselves who stepped outside after the winter and tax season. Merchants are always attempting to enhance the website’s design and usefulness to accommodate rising demand and traffic and supply new product lines to stimulate growth and meet customer needs. Due to the volume of data and information involved, this might be time-consuming. Given the importance of the season and the limited availability of resources, it is essential to prioritise website innovations with the most excellent effect. This article will discuss three ways to improve your auto aftermarket sales website to boost traffic and revenue.
Refresh Your Picture-Taking
Don’t limit yourself to stock photographs. You are superior to it! Using stock images renders a website bland and incapable of evoking urgency or passion in site visitors. Invest in unique photography and, if feasible, video, particularly for your key galleries and promotional materials. By recording your photographs and videos, you can provide your website with original, lifestyle-oriented content that will engage visitors and offer your business more personality and character than stock shots. Utilise stock photos while building component number representations. Instead of investing time and money shooting individual SKUs, lug nuts, windshield wipers, and other products, prioritise the development of core gallery and lifestyle content.
Enhance Search Capabilities using Fitment Information
If you sell auto or truck components, you should already have search functionality with compatibility data. It is essential, however, that your keyword site search returns the same car filters and product results as your year/make/model or category search. For many auto aftermarket sales websites, this is not the case. You must do everything possible to make it as simple as possible for clients to locate the auto components they want. Programming your fitment information into your website’s search capabilities for queries such as “year model product line” or “year model brand product name” is one technique to achieve this. As a result, clients will have a second, clearer method for locating the products they need, which will increase their time spent on your website and your revenue.
Maintain consistency in your website upgrades and branding
Although it may seem a simple chore, many businesses, including those in the auto aftermarket sales, often miss it. Many teams seem to prioritise releasing new products while disregarding the homepage and marketing pictures. However, to attract repeat customers and keep ahead of the competition, refresh your promotions and hero banners often to attract repeat customers. On a slightly similar subject, your visuals for website banners, remarketing, and product photos should have the same theme and aesthetic for consistent branding. Your company’s name and logo must be featured in the website’s header, on all social media sites, and in all official correspondence.
There may never have been a better moment than the present to improve your auto aftermarket sales website with some of the strategies suggested in this article.