Secrets to Have the Professional Makeup Product Photography

Professionally done cosmetic photography may raise a beauty store’s CTR, boost conversions, and decrease returns in a variety of ways. 

This article may be helpful if you have been given the responsibility of creating the ideal selling batch of makeup product photography. For instance, photographs for lipsticks, creams, powders, and hair products. 

REQUIREMENTS FOR COMMERCIAL BEAUTY PRODUCT PHOTOS 

1. THE RIGHT AMOUNT, RIGHT DIFFUSED, THE RIGHT ANGLE

There may be as many lighting sources for a shoot of a few makeup objects. Can it be done with only one source of lighting? Of course. However, a beauty product photographer focuses on incredibly precise light beams precisely where an emphasis is required. 

Images that are overexposed or underexposed appear bad. Getting each of the illumination sources at the proper power level, it could take a few tries. 

To ensure minimal post-production, beauty product photography for lipsticks, mascara, etc., includes reflective surfaces that need to be watched carefully. 

2. POLISH, THEN MORE POLISH 

The reality is that no matter how meticulously you polish those reflecting surfaces, space dust will still wind up adhering to them. However, you will spend less time photoshopping them if you pay attention to all the imperfections and stains on the surfaces of lipsticks, creams, and makeup boxes. 

3. CAN YOU EVER HAVE TOO MANY ITEMS IN ONE SHOT?

Cosmetics photographs are undoubtedly in the genre of eCommerce photography that accepts dozens of things in a single shot. Just look for the relevant title below in a Google search. 

However, it should be noted that the product page will still need a number of photographs, including one of a single item and maybe one of an item and a box. Props and droplets may also be included for commercial marketing objectives. 

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4. HARMONY AND STYLE TO RENDER YOUR MESSAGE

Not only when firing one item but also during the entire session, you must maintain consistency. It is important to keep the illumination relatively steady and to position objects in the same location repeatedly while keeping the camera still. 

To create the perfect desired effect before the full session, a photographer should adjust the distance between the shot items, equipment, source of lighting, diffusor, and softbox once. 

5: HIGH RESOLUTION FOR PRODUCT PHOTOGRAPHY

The majority of the items in the e-commerce category for beauty products are small, but they have intricate patterns with plenty of small print and beautiful adornment. The high resolution is much more crucial for this category than it is for the others. 

The minimum need for this is 1024×1024 pixels; however, 2400×2400 will guarantee you have extra room to work with.

PREPARE THE PRODUCT BEFORE MAKEUP PRODUCT PHOTOGRAPHY 

Post-production takes a lot of time and money. Time spent on product photography is also important. The pricey post-production cycle can be cut down with careful planning. 

  • Get the cleaning of the photo studio on the day before. By scheduling a cleaning, you lower the likelihood that there will be dust in the area and subsequently on your items. ‍ 
  • ‍ Verify three times that every item and cosmetic product category is ready for the easiest shot flow. To help photographers easily understand the purpose of the shoot, lipsticks, creams, mascaras, toners, and highlighters should all be positioned in the same direction. ‍ 
  • Set up the props and colored backgrounds.
  • ‍ Use a moist cloth to clean the items and a dry microfiber cloth to shine them. 
  • To achieve the best appearance and avoid leaving fingerprints on the glassy sections of the lipstick, wear white gloves. 

‍ These are some tips to have the perfect makeup product photography!

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