Google AdWords is a powerful tool for businesses of all sizes. With it, you can create mobile advertising campaigns that reach more people, connect with them more effectively, and drive more sales.
But it’s not just about creating ads and throwing money at them. Like any other marketing effort, a successful mobile AdWords campaign requires careful planning and execution. In this article, we’ll walk you through the steps of creating a profitable AdWords campaign for mobile devices.
Today consumers can continuously use smartphones, tablets and computers, from anywhere, whether at home, work or on the train. This continuous connectivity is generating many more sales opportunities that companies cannot miss.
Companies have to make the effort to get to know the final consumer and the opportunities that the new mobile landscape presents to advertisers will allow you to better prepare your company’s mobile strategy, hence the importance of carrying out specific advertising campaigns on Google for mobiles, including applications.
Factors for a good mobile advertising campaign:
In the case of these applications, a fundamental success factor of the application is that it is exceptional, that in addition to offering entertainment, it offers functional utilities for the users.
Identifying the target that we want to attract is undoubtedly the best way to start planning a mobile advertising campaign. The smartphone allows the consumer to connect in real time with someone who can help them solve a problem and they will, that is where companies must be present, identifying the moment of the possible search is a task that if done carefully and with information reliable, it can make a big difference in creating mobile advertising campaigns.
Relevance of advertising messages
Be relevant in the messages that you offer to user searches, much more so on mobile devices, if the messages are adequate our ROI can be significantly increased. Try to find out where, when and why the searches are made, imagine that you are entering a big city after a long bus trip and you are looking for a restaurant to book, that message should be very different from the one that the user who searches on a tablet will see from a place very close to the restaurant, you may want to have your food delivered to your home.
The physical point of sale: bid by location
If a mobile user is near your store, location bid adjustments raise bids by a predefined percentage. In this way, the ad ranks higher and gets more visibility when customers are nearby.
Ads in mobile applications
Currently mobile advertising campaigns give the option to promote within applications, both IOS and Android, you can do this with Search type campaigns with display selection or Display Network. Placements (apps) must be selected for ads to appear within them.
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Making Sure Your Ads Are Mobile-Friendly
When you’re creating an ad campaign, it’s important to make sure that your ads are mobile-friendly. This means that your ads will look good and be easy to read on both smartphones and tablets.
If your ads aren’t mobile-friendly, people will be less likely to click on them, and you’ll end up spending more money on ads that no one is seeing. So it’s important to take the time to create mobile-friendly ads.
Choosing the Best Keywords for Your Campaign
The next step is to choose the right keywords for your campaign.
This is critical, as targeting the wrong keywords can quickly lead to wasted money and poor results. You need to find keywords that are relevant to your business, high-traffic, and low-competition.
There are a number of tools and techniques you can use to find the right keywords, and the Google AdWords Keyword Planner is a great place to start. This tool allows you to find keywords related to your business, measure their traffic and competition levels, and get ideas for new keywords.
Setting Up Targeted Campaigns in Different Locations
You’ll want to create separate campaigns for each location you want to target. That way, you can customize your ads and keywords for that particular area.
To get started, sign into your AdWords account and click on the “Campaigns” tab. Then, click on the plus sign next to “New campaign.”
From there, you’ll want to select “Location Extensions” under “Ad Extensions.” This will allow you to add your business’s address, phone number, and website URL to your ad.
Next, you’ll need to select the locations you want to target. You can either target specific cities, regions, or countries. I recommend starting with just a few locations to start and then expanding from there.
Once you’ve selected your locations, it’s time to start creating your ads! Make sure your ads are relevant to the location you’re targeting and that they offer something of value to potential customers.
Optimizing Your Mobile AdWord Bids and Budgets
Here are a few things to keep in mind when optimizing your mobile AdWords bids and budgets:
– Start with lower bids and budgets than you would for desktop campaigns. You can always increase your bids if you need to, but it’s better to start slow and ramp up gradually.
– Keep an eye on your click-through rate (CTR) and cost-per-click (CPC). If your CTR is low, it could mean that your ad isn’t relevant to the keyword or audience you’re targeting. And if your CPC is high, it could mean that you need to adjust your bid.
– Geo-targeting is important for mobile advertising, since people are often searching for local businesses when they’re on their phones. Make sure you target the right geographic areas for your business.
– Use negative keywords to exclude searches that aren’t relevant to your business. This will help you improve your CTR and save money on clicks that don’t convert.
By following these tips, you can create a mobile advertising campaign that is both profitable and effective.
Measuring Your ROI and Other Metrics
In order to make sure your mobile advertising campaign is profitable, you’ll need to track your ROI (return on investment) and other key metrics.
To do this, you’ll need to set up conversion tracking in Google AdWords. This will allow you to see how many people who saw your ad ended up taking the desired action, whether that’s making a purchase, signing up for a newsletter, or downloading an app.
You can also use Google Analytics to track other important metrics such as time on site, pages per visit, and bounce rate. By understanding these numbers, you can adjust your campaign accordingly to maximize your ROI.
In conclusion, if you want your business to succeed in the world of mobile advertising, make sure to create a well-planned and well-executed campaign using the tips provided in this guide.