As more people have access to the internet, online shopping has become a highly competitive and congested industry. All your marketing, branding, design, and user outreach efforts need to be coordinated to increase the likelihood that a user would choose your website over the many others they may find. You can only sell something online and expect to make a profit. Customers care not just about the price but also whether they are dealing with a legitimate business.
You may use various approaches to adapt your website to the needs of its audience, ranging from major overhauls to small tweaks. However, one of the most important considerations when selling things online is showcasing your stuff with images, which is also one of the easiest aspects to improve. Is the colour representation true to life? Do we get to hear about the product from every angle that matters? What about the clarity of the pictures? Since it is the only way for customers to get a feel for the item, high-quality ecommerce product photography in Delhi is essential for easing their minds. Many companies need more resources to pay for professional product photographers. Therefore they choose to purchase stock images instead. If you’re selling products online and taking photos of them yourself, you should consider these five tips to make your product photos more compelling.
Put to use the right equipment.
To capture quality photos, specialized ecommerce product photography in Gurugram is required. While there have been many improvements to digital cameras in recent years, certain features remain more important than others. Optical zoom lenses and the ability to synchronize with a removable light source are two features to watch when shopping for a camera. An enthusiast or professional-level single-lens reflex camera (DSLR) is the optimal choice due to its adaptability in terms of lenses, shooting modes, file sizes, and synchronization with on-camera and off-camera lighting. Most DSLR and mirrorless camera bodies and a basic kit lens are sold. Since even the slightest movement of your hands might cause motion blur in your photos, a tripod is essential for clear close-up shots. Last, a light source, such as a softbox or the camera’s flash, must be present. It’s a significant financial commitment to acquire all the gear you need to ensure your clients can shop confidently rather than scoffing in doubt, but the payoff will be well worth it.
It would help if you chose a white, revolving backdrop.
Your product image should only focus on the product itself. It would help if you tried to avoid taking photos in confined spaces or with distracting objects in the backdrop, such as corners, walls, or textures. For the flattest background, hang a wide sheet of white paper or fabric and roll it down to the ground. As a consequence, your horizon line will bend rather than crease. In addition, this technique makes it much easier to produce cuts and translucent backgrounds in post-production when the photo’s background is solid and constant.
The light should be soft and diffused.
The shadow cast by the item must be as subtle as possible for a product shot to do justice to the object’s true form. To get this effect, your light source should be much bigger than the subject of your photograph. An unflattering, high-contrast shadow will be created on your topic by even a small, direct light source, altering the appearance of the product’s surface. Large softbox strobes or a flash unit fitted with a diffuser might help spread the light more uniformly while setting up the lighting. Take pictures only during the day and near windows.
Put some scale into the image.
One of the major disadvantages of online marketplaces compared to traditional stores is that customers can only see the product in person after buying it. While numbers might be easily stated, seeing them can be challenging. When selling a large item, it’s helpful to show it next to a door or a person of average height so the customer can see how much space the item would take up in their home. For example, put it next to a penny or a pencil to give you a sense of scale if the object is small.
Make sure your photo files are as big as they can be.
Since 72 dpi is the standard for ecommerce product photography in Noida, it’s important to provide enough buffer room when selecting file sizes. Low-resolution shots might occasionally seem in focus on the camera’s small screen, even if they are blurry and unusable. Get the whole picture before deciding what to keep and throw away. The general rule for photography and file sizes is to start with a large image and then crop and resize it to the desired size and quality. It’s easier to stray from this recommendation by producing pixelated garbage.
Product photography is an essential ingredient for any e-commerce business, and is at the very core of any successful online store. It’s difficult to know exactly what methods will be most effective for your store, but come up with a plan and you should be well on your way to success, whether that be increased conversions or increased traffic. And always remember that customers want to buy from websites they trust. They want to trust that they’re not buying a product that has been tampered with or misled in some way.
E-commerce product photography has to be more than a pretty picture. Your first step is to develop the correct image, and you will have to do quite a bit of work in Photoshop to optimize your images. But that’s worth it because your customers will appreciate it. Take this time to learn the basics of what makes a good picture and work hard at making your next batch of images the best yet. After all, you know your color combo choices better than anyone else. Do you have some tips and ideas on improving your ecommerce product photography? Be sure to share them with us by leaving a comment below.