In 2022, businesses are finding ways to take leverage from the power of digitization. To help such entrepreneurs, the most sought after business success coach Ameet Parekh explores some amazing tips that guide business owners to utilize the power of online platforms and market their products or services in a completely revolutionizing manner.
He offers a powerful framework to help entrepreneurs apply digitization in their businesses. He also clarified that the framework will work equally well for all industry types whether it is a B2B, B2C or B2CH business. We’ve also explored numerous Ameet Parekh Reviews to testify this framework and tried to find out how it unlocks the pathway to utilize digitization for business growth. We’ve noticed the following observations:
Being Present Online
Ameet guides all business owners to ensure a basic online presence across the relevant digital platforms to create brand awareness among the target audience. Ameet Parekh defines how to create brand awareness with the following steps:
- Create a User-friendly, attractive, and engaging website.
- Create a Google My Business account.
- Create business on all the relevant social media platforms including Facebook, Instagram, Twitter etc.
- Explore the nature of your business to create podcast/YouTube/Blog channels
- Get listed your business across different industry forums, business directories, government organizations etc.
This is among the best ways to digitally explore your business and by fulfilling these parameters, business owners can simply represent their business online and will soon notice exponential growth. In the digital era, it is a must to generate leads and revenues.
By creating online visibility, any business can grow impressively by utilizing digital ways to connect with its target audience. According to Ameet Parekh Reviews, to accelerate online visibility, businesses need to adapt in the following ways:
Search engine optimization is an effective way to present your brand effectively to your target audience. It optimizes your website traffic and works extremely well for every nature of business.
By creating original content and publishing it to leading digital media platforms, brands can gain higher visibility and leverage leads to generate higher revenues. Ameet Parekh explores three major categories of content to grab the attention of potential buyers.
- Educational content
- Entertaining content
- Engaging content
Businesses can choose any of these categories by analyzing the nature of their business and the preferences of their users. Businesses that relate to sectors like financial consultancy can create entertaining videos to offer some sort of solutions to their visitors or try the related entertainment choice to connect with their audience. Content marketing is a golden strategy to increase brand awareness by approaching a broader set of audience through the lens of being shareworthy.
Publish something engaging, entertaining and original that feel your audience to connect with as they only relate to what they feel is engaging. Hence, keep it at the core of your content marketing strategy to gain lots of visibility for your brand.
Brands can utilize the power of online advertising to gain leverage from digital media platforms and quickly get visible online for their products and services. According to Ameet Parekh Reviews, by using online advertising, business owners have successfully gained higher visibility online and have created a positive rapport among the target audience to achieve their business objectives. To implement this strategy, you just need to understand your target customer very well.
You should have a better understanding of the demographics of your target audience including age, gender, location etc. Having an understanding of their problems, challenges, results etc. came under the category of psychographics. You can utilize the right digital platforms to develop an effective advertising strategy only when you properly understand your target audience.
The next step according to Ameet Parekh is to launch a pilot campaign with a specific business objective. Consider your business goals, i.e. brand visibility, lead generation, sales conversations etc. to leverage your efforts and achieve higher ROIs. For B2B or B2CH businesses, some effective online advertising strategies include:
- Search ads
- Display ads
- YouTube ads
- LinkedIn ads
For a B2C business, these strategies may include:
- Facebook ads
- Instagram ads
- Google search ads
- Display ads
- YouTube ads
Setting Measurement Mechanisms
To measure marketing and advertising efforts, businesses can create a mechanism to track the daily, weekly or monthly progress of their efforts. They can understand if they are receiving the desired results and whether additional actions or efforts are required to get the results. By setting measurement mechanisms, entrepreneurs can prevent their businesses from going in the wrong direction. They can monitor if consistent efforts are being taken or not and get insights into what is happening with the actions taken. By creating a proper system businesses can create brand visibility and can present their products and services more effectively online.
After trying everything, if you are unable to produce the desired results, Ameet Parekh Reviews can help you overcome the problem. The leading business coach defines entrepreneurs to derive insights from the reports they receive while performing the measurement mechanism. Utilize the leads that offered you higher results and maximize those efforts to ensure consistency in your efforts. Develop a focused approach to take the strategic decision to expand your visibility after extracting all the reports. This could be the leading way to drive higher returns on your investment. Schedule weekly strategy sessions to sit down and analyze all the reports and work on them to create better results for the coming week.
Designing Course Correction
To present your business online, businesses can adapt flexible way to change the course of their actions and efforts. When things and situations are getting out of your control and challenges are coming across to your current digital marketing strategy, it’s up to your decision-making power to quickly adapt to an alternate course of action. Ameet Parekh provides a true incident to explain this:
Once he and his team were very much satisfied with the results they were deriving from Facebook. Things were going well and suddenly over the months, Facebook’s algorithm started shifting. Accounts were getting banned and the team felt unable to add new accounts. The only platform we were relying upon had left us in a complicated situation and they all felt handicapped in the situation.
Then, they swiftly created an alternate course of action by utilizing the services across Google and its network. Every business should need to get prepared for such situations and be ready to quickly adapt to an alternative course of action to ensure they thrive in the long run. It’s every leader’s responsibility to keep finding out alternative ways and methods to let the business survive in the toughest conditions. This is the only way to sustain business growth and achieve financial freedom while crossing the hurdles and complexities the mid-way.