All About Social Media Marketing

Social media marketing is used to spread awareness for the brand. Advertising on social media requires the brand to create content. The business needs to build community with the target audience. New social media platforms are being introduced as time passes. They are offering advanced features to businesses to promote a brand. The target market can easily discover the business and interact with it. It will humanize the business, drive traffic, generate more leads, and increase brand awareness by building direct and indirect relationships. It will provide the best kind of engagement.

Let us check the famous social media platforms and see what they offer.


The most famous and familiar social media platform, Facebook, has more than 1.9 billion active users. Most of the users belong to Generation X and Millennial. Various B2C business use it for spreading brand awareness. Facebook was introduced to the world in 2004. It provides the opportunity for organic advertising. There are many advanced advertising tools used for promotion.


Instagram is used for shopping by many consumers. It provides features like shoppable images and posts. It has 1 billion active users. Instagram was released in 2010, but its popularity has increased worldwide. It is easy to use and is a source of visually appealing content.

The distinct feature of Instagram that separates it from others is the ecommerce tools. Discovering brands on Instagram is very easy. It is famous for providing a seamless shopping experience.


Twitter is all about spreading the word. It allowed a tweet of 140 characters when it was launched. But now it has expanded. An audio tool called Twitter space has been used introduced. Moreover, a community-building tool called Twitter Communities and another tool called Twitter Moments have been introduced. It is used for spreading engaging content. Twitter has 211 million active users. The audience comprises primarily Millennial. It impacts B2B and B2C businesses. Twitter is mainly used for customer service, community building, and public relations.


LinkedIn stands out as a platform because it has a defined audience. LinkedIn has 774 million active users all over the world. Most of them belong to Generation X, Baby Boomers, and Millennial. The audience includes working professionals who are seeking opportunities to work. It is the ideal platform for all the B2B companies.


YouTube stands among the most famous websites in the world. It is the second most-watched website in the world and is considered the most suitable platform for building community.

With 315 million active users, the audience includes Primary Millennial. It is a great platform for B2B and B2C businesses. The long-form content is appreciated and tends to stop the users on the platform.


Snapchat has 306 million active users, and the generation comprises Generation Z mainly. Snapchat is ideal for brand awareness and advertising. Snapchat came in 2011 by introducing the story feature that could be shared with friends and family. It was a unique feature and became the reason for being highly popular among young adults.


Pinterest helps in creating storyboards with 444 million active users all over the world. The audience consists of Gen Z, Baby Boomers, Gen X, and Millennial. It gives a chance to start a new project. It helps in giving ideas for everything from fashion to home décor. A brand can build its perception by using Pinterest.

Benefits of Social media marketing 

The business can now take the benefits of these platforms.

Let us discuss them in detail.

Generating leads and conversion

Attracting sales requires every business to attract leads and consumers.Social media is used to attract sales through various features.

One of the most tried and tested ways is to create contests. Followers can take part in the contest and engage with the brand. 

Furthermore, Links can be shared that lead to the official website of the business. 

A business can host live videos to promote its products and services. This gives a chance to interact and engage with the consumers.

The business gets a chance to sell through social profiles. There is a dedicated shop section on Facebook that lets consumers shop. Instagram also has its most popular shopping feature. Shoppable posts provide ease to the customers by providing essential details like price, color, material, etc. Instagram is used to shop and checkout without leaving the platform.

Fostering a healthy relationship with consumers

Customers can only trust the business if they can interact with it. This requires them to have one-to-one contact with the consumers. Social media pages can be used to make contact with the business. Responding to the comments, questions and messages directly help create a healthy relationship. It improves the credibility of the business.

The interaction can be enhanced by asking questions and identifying pain points. Giveaways can also be offered to value the loyal customer. This helps in creating a long-term relationship with the customers.

Learning from competitors

Every new business can learn from its competitors. Researching what is going on in the market will help improve the business. Knowledge about it will help change a strategy that is not working for the business.

Knowledge about other businesses helps devise a unique strategy that makes the business stand out in the competition. The business can ensure the sustainability of a strategy.  


Social media marketing is the pillar of a good marketing campaign. Many options can be utilized to promote the business. This includes Facebook, Instagram, Twitter, YouTube, and Pinterest. All these platforms have billions of users from all over the world. Searching best strategies for Professional logo design online also helps in marketing.

Consumer-business relationship acquires key importance in the field. Social media provides a chance to improve the relationship between them. It is a source of direct interaction between the consumers and the business. This engagement will surely bring more revenue to the business.

If a business wants active and healthy competition, then it is mandatory to research the competitors. It will surely help in bringing a unique strategy that benefits the business in the long term. Standing out in the competition is necessary.

Leave a Comment