15 Ways To Recycle Old Content

It is true writing well-written content is an art (Walton, 2020). But certainly you have a lot of work to do as a marketer. Writer’s block may also occur from time to time, preventing you from producing original, fresh content. Even the sites that provide help with dissertation for students on daily basis also faces writer’s block situations. Given these difficulties, you are constantly looking for ways to streamline your tasks while maintaining a regular flow of high-quality content. The good news is that content repurposing or recycling can helpyou by lighten your load a little bit.

Content recycling may appear to be a way to change the game at first glance, but it is not. Your high-quality, already-existing content is being revised and presented on new channels in a new format. In this blog, the proficient writer of marketing research topics service will go over specific tactics for using previously created content in new ways. We’ll also go over the best practices for producing fresh content with repurposing in mind.

Note: Here in this blog the term “Recycle” is used as “Repurpose”. The original word is Repurpose. 

Make a video for YouTube

You can write scripts to put in a blog post, but you could also make a YouTube video in which a real salesperson goes through the script.

Make a SlideShare presentation

Because you’re simply converting your blog content into presentation form, this is one of the simplest ways to repurpose it. Identify a high-performing piece of content and replicate it in a SlideShare. SlideShares are advantageous because they are simple to share and introduce your ideas to audiences in a fresh, appealing way.

Design an infographic

Customers enjoy visuals, so coming up with a summary of your posts’ most important stats is a fresh, interesting way to give your content context. These infographics can be used as part of the blog post or repurposed and shared on social media.

Make an ebook

Making an ebook is a fantastic option for long blog content that benefits your audience’s education. You can briefly discuss some of the most important aspects of your topic in your blog post and then suggest an ebook as a more in-depth analysis of the material you’ve written.

Gather quotes from thought leaders

In order to benefit from their expert knowledge, consider hiring thought leaders or industry experts. Use impactful passages from articles to make infographics, email newsletter snippets, or posts on your social media accounts.

Make a podcast episode

Consider creating podcasts from high-performing posts in the same way that you would extract quotes from professional’s or industry leaders’ posts. You can use the copy as a script, ask thought leaders to return for in-depth conversations about the insights they provided for the posts, or just talk about the blog post as it was written.

Create a Quora question and answer into a blog post

Content repurposing does not always refer to content from your own website. For example, if you frequently respond to questions on a website like Quora, you might publish your answers as a new blog post. Later, a lengthy article on Buffer was created from this post.

Make a round-up post

Making a round-up post is a ridiculously easy way to reuse your content. All you have to do is compile a list of your most-read articles and include links to them in a new round-up post. The post can then be shared via email and social media.

Make a short video out of a blog post or web page

Again, if you have a long post or resource page (such as a glossary), you can cut up sections of the page into short videos to upload to YouTube.

Turn a blog into several guest posts

A well-liked content marketing strategy for gaining backlinks, boosting brand awareness, and reaching out to new audiences is guest posting. However, why not borrow concepts and reuse content from an existing blog post instead of coming up with a totally original topic for your guest post?

Create tweets from blog headers, figures, and quotes

Many businesses share the title of their most recent blog post online. However, this is frequently where the promotion ends. You can use the headers, numbers, or even quotes that were used in that article to create a whole collection of different social media posts as opposed to just one.

Make an infographic Pinterest board

If your content is specifically visually appealing, creating specific Pinterest boards can be yet another way to reuse it. As an example:

  • A DIY website could make a board titled “How to Build a Coffee Table” and gather images from various coffee table projects showcased on their site.
  • A photography blog might make a Pinterest board with various photoshoot concepts that have been discussed on the site.
  • A digital marketing firm could compile all of its infographics onto a single board. Since, you can target a massive audience through digital marketing (Qureshi, 2020).

Make use of user-generated content.

User-generated content can range from product page reviews to one-time tweets from a happy customers. Despite the impression that they only benefit their intended audience, these can be adapted for social media.

Share content on social media using your other profiles

You can share content from one social media profile to another, despite what may seem to be a complicated process. For example, you might screenshot a Tweet for your Instagram or a Facebook status to share on LinkedIn, or you might take a photo of a YouTube thumbnail to advertise the latest video on your Instagram Story.

Share video snippets from existing videos

You can easily repurpose a video for each platform you have a presence on if you edit it to fit within the video-length restrictions of their platforms since the majority of them allow you to post video content. 

Wrapping up

Repurposing content can be a great time saver for those who are constantly in need of content creation. Incorporating content repurposing into B2B content marketing strategies provides SEO benefits, increased reach, and much more. A single story can inspire dozens of pieces of content. You can also benefit from planning ahead of time your repurposing options for a blog post. Your efforts at repurposing content should be successful as long as you focus on giving your original content value. Fill in the blanks in your content calendar; the majority of your work has already been completed.

Reference list

Walton, M. (2019, November 30). 8 tricks and tips to effectively proofread your dissertation. Editage Insights. Retrieved March 9, 2022, from https://www.editage.com/insights/8-tricks-and-tips-to-effectively-proofread-your-dissertation

Qureshi, M. ER. (2020).  Traditional Marketing vs Digital Marketing. Online Available at <https://eazyresearch.com/blog/traditional-marketing-vs-digital-marketing/> [Accessed on 1 June 2022] 

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